UNIQUE WEB SITE
CONTENT STRATEGY FOR ARCHITECT FIRMS
For years, the vast majority
of Architects have believed that it isn't possible to obtain
new projects through one's own web site. But not all believe
that.
It was found that a small minority
of all Architecture firms that have a web site — an estimated
4 percent — DO get new prospective clients through the Net
on regular basis.
And now these simple secrets
have been researched, tested and documented for publication in
form of Architect Web Content Guide.
Used correctly, the Internet
has certain unique qualities that no other medium or channel
of marketing communication possesses. And best of all, it is
basically FREE of charge...
The Internet is BIG. It's bigger
than any other information network of its kind. There are millions
of people that you can reach at no charge. Thus, there's also
a huge potential resource for marketing.
 A
HOAX OR THE FUTURE OF MARKETING?
Not all is true in what people
tell you about the Internet.
Web designers offering services
usually tempt Architects to set up a web site by explaining how
there are millions of people online interested in buying goods
and services.
The conclusion they want you
to make is that if you only get online, all those "thousands
of people in your area that are looking for an Architect"
will soon contact you with a request for a proposal.
If you've bought that idea
and set up a web site according to the best traditional service-presentation
techniques, you already know that it isn't so...
A web site of that type will
never get you many prospective clients. In fact, if you have
got ONE prospect this way, you've already well topped the average.
So, does this mean that the
Internet is useless as a medium for marketing Architect services?
No, it doesn't.
Instead, the lack of results
is merely caused by building your Internet presence on a faulty
foundation.
The Internet offers a huge
potential source of new projects. But ONLY if you set your web
site up to deliver what people are looking for.
 OFFER ONLY WHAT PEOPLE ARE LOOKING FOR
ON THE INTERNET
A web site based on the traditional
Architecture firm presentation will never get you new projects.
That's because the approach
and content of such a site are NOT based on the REALITY of what
those thousands of future prospective clients in your region
are LOOKING FOR on the Internet.
Let me explain.
THOUSANDS of decision-makers
HAVE A DREAM to get a home or office building constructed for
their own use. Right now, that dream is a loose plan, a highly
interesting subject on which their attention is fixed.
These hopefuls are by FAR the
biggest target group in any region that an Architect could tap
into.
BUT THEY AREN'T LOOKING
FOR AN ARCHITECT.
The Internet is especially
suited for obtaining two kinds of projects.
First, there's the residential
sector. These future clients are definitely online and easily
obtained if you have a site that gives them what they're looking
for.
Second, there's the niche market
of the commercial sector - those small-to-medium sized companies
planning to have an office building or production facility constructed
for their own use. Again, you'll find the decision-makers searching
for information on their dream.
But NEITHER of these
target audiences is looking for an Architect.
Both target groups are definitely
NONPROFESSIONAL in terms of construction. Unlike the "professional
buyer" in public projects or real estate developers' commercial
ventures, the decision-makers have NO construction-industry knowledge
and familiarity.
They are not looking for an
Architect because they don't think they NEED one in their project.
"Architects only do huge projects" is the general thinking
among these target audiences.
And they're not looking for
an Architect because they have NO CLUE about the BENEFITS of
using an Architect. Instead, they think that using an Architect
would merely add an unnecessary cost to their project budget!
In short, these people are
WAY BELOW the needed level of awareness and knowledge IN THIS
MATTER to be looking for an Architect.
And if you don't do anything
about it, they will never become your clients.
Instead, they'll go directly
to a construction contractor. Or buy prefabricated. Or substitute
their dream by buying an existing building.
Whatever their solution, it
isn't likely to be an Architect.
But you can change that by
getting online with a web site that has the right approach, offering
EXACTLY what these people are looking for on the Internet!
So, what ARE they looking for
on the Internet?
 FREE
INFORMATION ON HOW TO START A BUILDING PROJECT!
That's the short of it. These
people are looking for FREE and UNBIASED information on their
specific type of building project.
Let's first look at WHAT kind
of free information they're looking for.
They're looking for ANSWERS
to questions like...
What do you need to take
into consideration when planning to build?
How do you find what
you need to know?
What should you watch
out for? What is good, beneficial and worthwhile?
How do you evaluate whether
or not you have realistic chances of pulling it off?
Which regulations do
I need to know about?
How do I find out about
permits, zone ordinances and all those things?
How do I balance my wishes
with my budget?
How can I achieve unique
qualities for the building with minimum expense?
Which spaces or parts
of structure are those that would give me the best overall image
and quality for the building?
How do I plan for changing
needs that the future may bring?
How do I ensure low costs
for maintenance and heating / cooling of the building?
What factors influence
the resale (and collateral) -value of my building?
What experiences have
others in a similar situation had?
...and so on. The list is practically
endless.
They want to know just about
EVERYTHING that has to do with their type of building project!
But there's one more catch.
And that's the "unbiased" bit of it.
The information has to be in
such form that it is accepted as unbiased, impartial and objective
with no ulterior motive.
See, if your web site clearly
SELLS something, it will IMMEDIATELY lose most of its credibility
as a source of reliable free information. So deep-rooted is Man's
belief in the general concept of "all salespeople lie!"
That's the general thinking.
That's the fixed idea, regardless of whether true or not.
And therefore, if you want
to ensure YOU won't be disbelieved, if you want to get lots of
new projects without practically any cost...
...your web site must have
a VERY PRECISE APPROACH and content.
It has to be such that visitors
believe in the information you're giving.
It has to be such that this
information gradually EDUCATES your nonprofessional potential
clients into understanding the benefits of using an Architect.
And the structure of your web
site has to be such that it maximises the chances of those visitors
CONTACTING you for help.
Additionally, the whole site
must be built so that MAJOR SEARCH ENGINES will be guaranteed
to list it on TOP of all those thousands of Architecture web
sites that come up in a search.
For without these, you won't
get results.
And WITH these, you will.
Just like those 4 PERCENT of
Architecture firms that ARE getting a constant flow of new projects
through the Internet... practically at no cost.
If you want to find HOW you
can set up a web site with exactly the right approach and content
to join that "cyber elite" of Architects, please read
the introduction of the new Architect Web Content Guide.
The
first ever manual revealing the insider secrets of top-selling
Architect firms online.
|
Harness the
power of Internet into your marketing
Learn how to create
web content that will get you a constant flow of new prospective
clients and projects. The Internet can be your biggest seller
and without practically any costs!
CLICK
HERE to read more about Architect Web Content Guide! |
Internet is the great equalizer...
and with the winning techniques of Architect Web Content Guide,
you don't have to be big to get big results online!
Harry Kafka
HDK Consultants
Ltd
32 Manning
Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
CONTACT
FORM
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2006 by HDK Consultants. All rights reserved. Republishing rights
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