| A new research project found a multibillion market niche for smaller Architecture & Engineering firms. A 3-year project proved that small firms can find new projects before others even know they exist. The press release gives details... |
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A worldwide multibillion market for smaller Architecture & Engineering firms |
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| A huge new market of which even the small Architecture / Engineering firms can take their share | |||
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-guide to finding new projects before others and getting selected for the project without competition |
This billion-dollar market has gone practically unutilized by Architects and Engineers. This niche market within the commercial sector was "invisible" and unutilized due to the traditional methods of proceeding with any new project in the main market. The Architect or Engineer waits for the developer to send out requests for proposals before approaching the client.
Thus, millions in income are lost by Architects and Engineers in every city in the Western world... Yet the worst of it what these clients lose by not using professional planning & design in their buildings. This niche group is formed out of...
Businesses intending to have a building constructed for their own use Surveys show that in practically every city and county, there are thousands of small-to-medium sized companies planning to have a building constructed for their own use.
Thus, they bypass the Architect / Engineer level and go directly to construction contractors. This is a client type I would call "nonprofessional" in terms of construction expertise. And, because they know nothing about the industry, construction specifications, permits and so on, the amazing thing is that most of these intended projects never come to be. The reason is not lack of money. It is lack of professional guidance from an Architect or Engineer in form of pre-project fact-finding. Amazingly, it was found that these clients often give up the project simply because they don't get the DATA needed to make the final decision! Thus, most end up buying an existing building and then just "fit into it."
One in every 10-15 business owner has plans to have a facility constructed for his company
If one selects the correct target group for enquiries (right size, industry, etc.) then amazingly, one in every 10-15 businesses will be found to have plans to start a project. Our project with more than a hundred firms has shown that if one offers them the right pre-project service, the majority will actually BUY such the service, as it is an inexpensive way to forward the dream onto a more concrete level.
Smaller firms have a distinct advantage
Most business onners prefer to deal with a single Architect or Engineer who owns his practice. This is due to the fact that the market consists of smaller firms and the pre-project assignment requires personal rapport between the client and the Architect or Engineer. Thus, this niche market could be called the ideal target group for smaller Architecture or Engineering firms. With this approach, a single Architect can obtain 5-12 new projects in a year, usually without any competition. The turnaround time for the project — from first contact with client to start of the actual project — is also quite short. This is made possible by the fast decision-making process of the client and the relatively small size of the project. Usually, financing is already available for the client by the time you contact him.
Finding new projects before others even know of their existence These facts were found surveying the market. The findings were put to test in a 3-year marketing project with dozens of Architect & Engineering firms participating. The end results were conclusive: There are a huge number of these "pre-projects" and it is extremely easy to sell the clients a simple pre-project service that lead to the Architect / Engineer getting the actual project without competition 90 times out of a hundred. Since it's inception, the system has been adopted by Architecture and/or Engineering firms around the world in countries such as US, Canada, UK, Italy, Finland, South Africa, Australia, New Zealand and the Caribbean.
If you are interested to find out how to start utilizing this resource in your area, there are many articles on our site about it. Click here to get to our home page. We also publish a free newsletter called Architect Service Marketing Tips that you can read about by clicking the link.
Harry Kafka Copyright © 2006 by HDK Consultants. All rights reserved. Republishing rights to this press release and some articles on the web site available at request. |
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In
an independent 3-year Architect service marketing project completed
in 2000, a huge new market for Architect & Engineer services
was found.
However, within
this niche market, potential clients will hardly ever ask for
proposals simply because they think no Architect or Engineer
is NEEDED in their construction project!
Be
it office building or a production plant (the usual size of these
projects is about $1-2M), the business owner usually thinks that
his project is TOO SMALL to benefit from the use of an Architect
or Engineer.
There
are practically thousands of these businesses with "dreams
to build" in any local region in or near urban areas in
developed countries and booming underdeveloped economies.
In
our project it was found that with this specific niche market,
the smaller Architect & Engineering firms actually have the
edge over bigger firms.