About the author: Harry Kafka, the marketing consultant and lecturer

Harry Kafka — a big fan of architecture

Harry Kafka's admiration of architecture comes from his original country of birth, Finland, where many famous architects have originated and Alvar Aalto is revered today broadly.

Harry Kafka states his relationship with architecture like this: "I'm definitely not an architect but merely a huge fan of architecture and design. Personally I admire architecture and its grand scale of beauty in all its shapes, which is why I originally befriended architects that then lead me into the architectural marketing project."

Mr Kafka believes that the world would be a better place if architects' designs were used in EVERY building constructed.

"The flow of spaces, the functionality, the simplicity... and the aesthetic value produced by architecture simply cannot be put into monetary terms," Harry Kafka states.

"Look at any building being conserved and you're likely to be watching a creation of an architect... and the same applies to most sights worth seeing in any city on Earth," Harry Kafka emphasises.

Harry believes that architecture is the vision and future of society, albeit without its due acknowledgment.

"I suppose most people look upon architects in awe. Architects are visionaries, the dreamers of future and the main influence in how our environment takes shape. Such insight and creativity are beyond normal people, I suppose," Harry Kafka defines.

"Architects deserve more. And those who are dreaming of their own building should be helped to understand the unique value an architect could bring to their project. The results of an architect's work not only save money and minimise risk but stay visible to everyone for decades on out," Harry specifies.

Harry Kafka has a weakness for specialised marketing projects for industries or services that are claimed to be "impossible to market and sell pro-actively." This was why Harry was so tempted to find a way to promote architecture commercially in a low-cost way yet with efficiency.

Mr Kafka lives currently in West Sussex, United Kingdom, with his family. He welcomes contact from architects and architectural organisations and is available for speaking engagements and special marketing projects.

"Anything that helps architecture is of interest to me," Harry Kafka highlights.

Harry Kafka is available for lectures and seminars on a variety of subjects concerning the marketing of architectural services as well as creating added value.

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