Frequently
Asked Questions: Marketing Planning Services
Is this AMG System
applicable to all project types?
Can I use the
AMG System to find residential projects?
Does the AMG
Manual suit for bigger Architectural firms also?
What size of
projects can you get with the AMG System?
Why would I want
to get smaller projects?
Are you saying
that networking doesn't really work?
But doesn't that
take AGES to get on the RFP short list of major professional
clients that way?
How would it
be possible to find new projects before others even know they
exist?
Why would these
clients be interested in negotiating with an Architect before
they've made the final decision?
But what's to
stop these clients from calling any Architect to find OUT about
these things when they need that information?
How is it possible
that I could influence the client's decision so much that it
is almost certain I get the project?
Does the AMG
System suit only US-based Architect firms and practices?
Can the the AMG
System be successfully used also by Professional Engineers and
designers?
Do the ready
advertisement tools confirm with the Ethical Standards of Architects?
Will you guarantee
that I succeed with the AMG System?
I have a question
that's not listed here - where can I get it answered?
 Is
this system applicable to all project types?
 The
AMG system as a WHOLE is primarily intended for getting projects
from the commercial sector – especially from corporations
intending to have an office building, production plant or other
such facility built for their own use. Naturally, it also works
for that same audience in projects like annexes or renovations.
However, many tools within
the AMG Manual definitely give you an edge in presenting your
services and impressing the prospective clients in ANY kind of
projects. It's only the "finding of new projects before
others" -part that doesn't really work with public projects,
for instance.
Can I use the AMG System to find residential
projects?
Yes,
with some adjustments. We are coming out with a "residential
version" within a few months and if you buy the AMG Manual
now you will get that version for only 50% of the purchase price
of it – but only if you inform us about this before you
purchase the manual.
Does the AMG Manual suit for bigger Architectural
firms also?
It
does but these rarely use it... although many purchase the manual
just to get some tips. Bigger firms have become that way by decades
of networking. They have their own professional lobbyist networking
– in fact, they hire Public Relations experts that have
contacts all over the industry and the political & commercial
infrastructure. The AMG System is basically for smaller Architect
firms so they can EFFECTIVELY WORK TOWARD that type of recognition
that the big firms already have. Medium-sized Architect firms
do purchase this system quite frequently – and practicing
Architects form the majority of our clientele.
What size of projects can you get with the AMG
System?
It
will be a blend but it starts with smaller projects. There's
no way you can find those huge projects before other Architects.
Yet, when you go fishing, you can get a BIG fish, too –
as the Architects using the AMG System frequently find out. The
AMG System gives you a way to CONSTANTLY find new projects and
get in there practically without ANY competition. Some of those
will be not-so-small. Once in a while, a smaller project can
lead into some BIG project as your target audience is one of
the most networked and influential ones there are!
Why would I want to get smaller projects?
Naturally
we all want the big, challenging projects. Only, the way to those
goes through a great number of smaller ones. And again, let me
stress that AMONG those smaller projects, there will be varying
sizes of projects... some quite sizeable... and some LEADING
to bigger ones once you've established yourself into their network.
Everyone wants the big projects
– and only one can get each. Keep entering into competitions
if that's what you do, and keep doing proposals for bigger projects...
you cannot win if you don't. But the way into PERMANENT position
on the RFP short lists of these big boys comes from having lots
and lots of decision-makers out there totally sold on your abilities.
And the way to that is by patiently building your network with
lots of projects DONE.
Are you saying that networking doesn't really
work?
No,
quite the contrary. It works – but it works BETTER if those
that know you also have experienced your work. The big Architecture
firms have professional Public Relations people out there, lobbying
and using their contacts. The questions you have to ask yourself
are "Can I compete with them? Can I afford to network their
way? Do I have a chance to win them at their game, with their
terms?"
If you create a network of
CLIENTS, you will not PAY for it but GET PAID. See, a corporation
might be a small client for you – the project is a small
one – but the C.E.O. might also be playing golf with the
Governor... you get the idea. People KNOW people – and business
owners are among those that know influential people.
But doesn't that take AGES to get on the RFP
short list of major professional clients that way?
It
might take a few years, yes. But what's the alternative? We all
hope we could somehow find the magic pill that would take us
into fame and fortune in one swell swoop... and waste our lives
wishing for the impractical.
Making it to the short lists
of major projects is like getting a Hole in One in golf. There
are Pros that never get one in a competition... despite thousands
of attempts! With the AMG System, you get another way to try
that... you dump a whole truckload of golf balls onto that green!
Now, don't you think the odds of ONE of those balls falling into
the hole are quite good?
Networking is not the MAJOR
feature of the AMG System. Rather, it could be called a BONUS
RESULT of using the system for a couple of years... and perhaps
longer. All I'm saying is that by ensuring you get LOTS of new
projects and lots of income, you will at the same time greatly
increase your chances of becoming a widely recognized Architect
and thus, ending up on the RFP short lists of many major players
in the industry!
How would it be possible to find new projects
before others even know they exist?
Because
you will find the projects before they really have officially
BECOME projects... in other words, BEFORE the final decision.
Using the very specific, tested tools in the AMG Manual you can
really find projects before any other Architect has a CHANCE
of knowing about it!
Why would these clients be interested in negotiating
with an Architect before they've made the final decision?
Because
these clients are not construction industry professionals. They
don't KNOW how the system works. And, what's more important and
to the point, most of these projects take AGES to get the final
go-ahead decision only because the clients don't know how to
find the relevant information and evaluate it – and without
these facts, they cannot make a decision. In fact, research shows
many projects are dropped only for this reason... and the corporation
goes and buys an existing building instead.
But what's to stop these clients from calling
any Architect to find OUT about these things when they need that
information?
First,
you have to understand that many of these clients don't even
realize that they NEED an Architect. As you will find out in
the "Clients' Viewpoint" chapter of the AMG Manual,
there are lots of preconceptions and misunderstandings around
about what Architects do. In fact, MOST of the benefits of using
an Architect are TOTALLY UNKNOWN. And one of the most common
negative misconceptions is that "Architects are very expensive!"
Also, you might not fully appreciate how highly Architects are
regarded by this audience... The fact is that very few ever take
the initiative to contact an Architect – but most will welcome
an offer of help from an Architect, if approached the right way!
How is it possible that I could influence the
client's decision so much that it is almost certain I get the
project?
Again,
these clients are not professionals in construction industry
related matters. With the Starter Package, you establish yourself
as THEIR TRUSTED EXPERT in this subject. Thus, YOU they know
and trust – other Architects are unknown entities. Therefore,
even if your proposal is more expensive, the client usually selects
you... if you've delivered a Starter Package for them, that is.
Does the AMG System suit only US-based Architect
firms and practices?
Actually,
it is a universal system that's in use with Architects around
the world. We have clients in Australia, Scandinavia, UK, Canada...
but as the United States is by far the biggest region with most
Architects, our clients are predominantly from here. But the
AMG System does work in any part of the world, regardless of
climate, construction industry markets and other such things.
Can the the AMG System be successfully used also
by Professional Engineers and designers?
Absolutely.
Anyone with ability to help in the fact finding AND planning
of the building can use the AMG Manual. It is created for Architects
and Professional Engineers but I have seen it used successfully
by most construction industry experts!
Do the ready advertisement tools confirm with
the Ethical Standards of Architects?
As
far as we know they do. The AMG System is in use and we've never
received a question from governmental or Architectural agencies.
The approach in the AMG System is so discreet and you don't really
offer your services – but something much more valuable –
that it is a very stylish and unobtrusive message. If the recipient
already has an Architect assigned for the project, he won't feel
that you're trying to get in on the project. In short, it's a
very unassuming and inconspicious way of approach – and
yet one that any client intending to build cannot resist. It
brings a very high response from these recipients!
Will you guarantee that I succeed with the AMG
System?
Nobody
but you could guarantee your own success of course. We give you
our Lifetime 200% Guarantee that if you use the system, use every
tool and apply it as recommended for some sufficient trial period
and get no results, we will pay you back twice the amount you
paid for the manual.
Realize that once you purchase
the AMG manual, it becomes YOUR system. You are the one responsible
for using the system according to the instructions and with enough
persistence to keep it going until it CAN produce results. The
goal here is something quite worthwhile – if you make it,
you will eventually increase your clientele and revenue MARKEDLY.
But a worthwhile goal takes some persistence to reach. Nobody
is forcing you to use the system now or immediately... but when
you do, give it your best shot.
With ANY new system, there's
bound to be SOME problems to overcome. The AMG System is very
easy to use and we've at one time or another solved most of the
problems you could run into... these you find in the Trouble
Shooting Tool with the solutions... but the persistence –
that hast to come from you. Once you commit yourself to that,
you sell that it is EASY to succeed with this system!
I have a question that's not listed here - where
can I get it answered?
Just
e-mail and ask us. CLICK HERE get
to our Contact Form to ask any question you feel isn't answered
here. We will e-mail you within two business days to reply.
If want to see the presentation of the
AMG Manual, CLICK HERE.
If you've already read the presentation
and would like to buy the AMG Manual, CLICK
HERE TO GET IT NOW. |
