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A Major Breakthrough in Architect Service Marketing

There are no magic cures for Architecture firm success. It takes time and hard work to reach a position where you will be on the RFP short lists of most developers and public projects.

But there certainly are differences in how hard and long you have to work to get to that position.

Obviously, nobody will guarantee that you will ever reach that point. Nobody except YOU. Only you can make it happen.

We have worked for several years to create a marketing & sales system for smaller Architecture firms. A system that requires no marketing or sales experience to be used successfully. A set of ready-to-use tools that, if used, because all the successful sales actions are embedded into the tools. You just need to READ and USE those tools and you will get the results.

In a way, it is like "magic" - but you still need to work to obtain the results. However, you don't have to work for years. And you will reach the position where you ARE on the short list for proposals with most regional developers and public projects... and all this can happen in two years or less.

And that's what you get with the Architect Marketing Guidelines.

A tested, piloted and proven Architect service marketing system

We worked a year to research the industry – the needs of Architects and Professional Engineers, the opinions, goals, problems, and needs of clients in the commercial section.

Among other things, we researched and found out...

	Which service(s) of an architect do businesses most want and/or need?
	Do they actually UNDERSTAND that they NEED the architect – or are they bypassing you just out of sheer ignorance, going directly to a building contractor?
	Which specific parts or aspects of your services do they find so valuable that they'd sign on without hesitation if you were to offer it?
	How even the one-person architecture practice can easily sign on new clients without a high threshold or costs?
	How can an Architect relatively new to practicing convince corporate clients to give him/her the project even without any references or prior major projects done?
	Which are the "most disliked" aspects and key terms of construction industry that will make prospective clients IGNORE your advertising or marketing... and what are their hot go-buttons that always produce a favorable result?
	What do they suspect, doubt, dislike about construction industry – and what would you need to do to make sure YOU are considered as "the exception?"
	What do businesses like and value about architecture... and how do you make them see that ONLY YOU offer exactly what they want?
	What worries business about quotes and offers of service – and how do you need to present your services to totally avoid these negative associations stopping your chances?
	How can you know what subjects to avoid, and which ones to be certain to bring up with every prospective client?
	How can you FIND prospective clients and upcoming projects easily... and do so well ahead of competition before these projects are announced... or even decided upon?
	How could you sign on a prospective client onto your services even BEFORE there IS a project - and why it will give him/her the upcoming project with more than 90 percent certainty?

With many Architects and Professional Engineers involved in the various stages of this research and marketing project, we had their professional viewpoint and experience to draw from.

In fact, we firmly believe to KNOW the answers in advance.

But just because the project was so extensive, we wanted to make sure these educated guesses were in fact what the TARGET AUDIENCE ALSO CONSIDERED TRUE.

Only... they weren't.

The way nonprofessional clients view these things is SO different from the professional Architects point of view it's uncanny!

We had to create the whole marketing system from scratch. The traditional marketing methods were simply unapplicable and unsuccessful, producing no results.

Our disbelief soon evaporated once the system was tested and piloted with several Architecture firms - obtaining hundreds of new prospective clients, all found WAY before other Architects knew of them... and almost all signed onto the project with the Architecture firm or Architect that had found the client.

It didn't seem to matter whether proposals were asked for from other Architects or not - and often they weren't - OUR Architect seemed to be the preferred choice of the client.

Amazingly, this would be true even if his quote was among the highest in price!

A brief presentation of what's included in the AMG manual

The manual consists of more than 220 pages full of proven ready-to-use tools and detailed instructions on how to use these.

Additionally, certain classical problems and bottlenecks in Architect service marketing have been solved and you get to understand both the causes for these and why and how the solution provided will work.

Here's a very brief presentation of only the main points of your AMG manual:

Major breakthrough in architecture marketing: How to find new projects before others even know of their existence and approach these clients so that you're practically guaranteed to win the project? This is not some trick. It's how the AMG system works and what it builds on. With this approach, you will have a huge advantage over any other architect. Nothing underhanded here... it's merely a question of timing and correct approach as well as knowing what to offer, when to offer it and how! A major eye-opener and we guarantee it will change your view of marketing and sales forever...

Gaining the advantage of knowledge before the fact: What do business owners and decision makers really think about Architects and their services? Find out the best and the worst – the things business owners are too shy to tell to you directly. You will also know what problems are stopping their projects and how to contact them in a very precise way at the right time. You'll know how to communicate to prospective clients to ensure they understand and appreciate the benefits you can offer to their project.

Advertising & prospecting tools: Did you know that most prospective clients will only respond to a certain message – and that it has to be right down to the last word? You could be a tenth of an inch away and yet miss it completely, GETTING NO RESULTS AT ALL. In your AMG manual you receive the exact messages down to individual WORDS... and all the tested, particular concepts you need for ANY advertising you need. You obtain completely ready direct mailing letters – insert your own contact details and you're set to go!

Unique & proven methods for successeful prospecting and presentation: Here you discover the insider secrets how to market architectural services in a way that creates a strong interest in your prospects. This system lets you find new projects inexpensively BEFORE other architects become aware of them. Top selling architects KNOW these things. Why they keep quiet about them is obvious. You will know the truth and what exact steps are needed to achieve results. It'll be our equalizer and edge over the competition.

The system & tools for selling architectural services: How do you handle the prospective builders you find? What is the secret method that is guaranteed to impress your prospective client on your skills, knowledge and importance for his project – while you NEVER once self-promote or use superlatives about yourself? This set of tools represents a major breakthrough and milestone in marketing architectural services. Meticulously developed through trial and error, it will utilize your natural abilities as an architect and enable you to sell without selling in the traditional sense of the word. Instead you will be consulting a client, and HE will sell your solution to himself. It's actually very pleasant and without any embarrassing situation... and yet, you achieve results at a greatly improved ratio!

Sales closing system for securing new projects: Using this tool you have NO hesitations how to effectively sell your services to prospective clients. It is so simple that it's almost BORING. Best of all, you get an impressive closing rate others can only dream of. It is fast, easy and comfortable compared to any other sales closing system. And you don't have to have previous experience or become a salesman to get results. You can be what you are best at – an Architect – and just use this simple system with greatly improved results.

The added-value Architect service called Starter Package described in detail: In our extensive research, we found a simple and easy service that 68.5% of nonprofessional corporate project decision-makers want and need more than any other service. This service is quick and easy to deliver for any Architect... and yet prospective clients believe it is not available anywhere! Prospective clients consider this basic Architect service EXTREMELY VALUABLE. You secure full details on how to deliver this basic service easily.

Seven-point AMG success formula: : You'll acquire the seven simple actions that, if kept going, will guarantee that you'll continue finding new projects before competition and win most proposals. Keep an eye on these seven points and you'll have a workable long-term solution for your practice... and a predictable, profitable way of obtaining new projects anytime you want.

AMG Troubleshooting tool: The value of this tool can be fully appreciated only once you've used it. With this huge information pack you'll be able to draw from years of experience gained using this system with thousands of prospects. Every conceivable problem has been found and here you'll have the successful solution to it.

What your AMG System can do for you...

These are only the MAIN tools of your Architect Marketing Guidelines System and there's much more information in the manual.

You will understand prospects better than ever.

You will know exactly what your target audience wants most of all, all those "hot items" that interest them and all the fears and suscpicions that can make you LOSE the project.

More importantly, you'll secure the tested and proven methods to HANDLE those fears and utilize their desires.

The AMG System isn't someone's "great idea" but a system that was born out of years of research and factual marketing pilots with Architect firms. The results were meticulously documented into ready-to-use TOOLS that every Architect can use.

What you receive when in your AMG purchase

The AMG Manual is an online download.

It comes in Adobe Acrobat format - PDF file - that is the accepted standard in all computers.

ALL computers have had this preinstalled since years back but if your's doesn't have it, you can download Acrobat Reader for FREE on our download page.

The AMG is ALL TOOLS AND BUSINESS - no motivational pep-talks but actual tested and ready-to-use tools such as

• direct mailing letters to send out (all you have to do is to include your name and contact information)
• an exceptional market survey tool to follow up your letters with (if you want)
• ready ads to use in Yellow Pages and other directories (if you want)
• ready questionnaires for interviewing prospective clients
• precise advice on how each step of the sales system is done
• detailed advice and instructions on what to do to FIND projects before others, contact and handle these prospective clients without ever having to act like a salesman; and
• how to easily close the deal.

In the AMG Package, you receive:

A 221-page screen optimized manual in PDF format to download
Once you pay, you are directed to the download page where there are very detailed instructions how to download. You get a 221-page manual that is optimized to be used on your computer, allowing for fast search of information. This manual has color graphics and a pleasing visual appearance.

A 255-page hardcopy manual in PDF format to download
From the download page, you can also freely download a 255 page manual for the purpose of printing it on your printer. It's the same manual, same text content but in black and white and without unnecessary graphics - and with bigger text and a space for your own notes on each page.

This download is for faster printing of hard copy from your manual if you so wish - without any unnecessary graphics or colors to slow it down.

You receive the download code in e-mail also - so you can return to the download page as many times as you want. And if you have ANY problems in downloading, we are here to assist you and ensure you get the manual.

The ads, direct mailing letters, interviews, and tools all conviniently to download from our web site at a special member page
These are already in MS Word files, just click and save! All you need to do is to add your name, logo (if applicable) and contact information and you're all set!

Technical support / back up
Just e-mail us if you have any questions or problems in using the system and we will assist you and "talk you through it."

Further, you receive full and detailed instructions on how to produce the Starter Package service, how to present it to the client and how to follow it up in order to secure yourself an overwhelming advantage in getting your proposal accepted when it's time to start the new project!

Practical application - a ready-to-use system

It's important to realize that the AMG system is different from any books or manuals available. Not only is this data unavailable elsewhere but it is also a direct, do-it-yourself program giving you a simple program with step by step instructions to begin acquiring new projects.

It's all set up in tools, and the use of each tool is explained clearly. No motivational pep talks, no forgotten steps or left-out parts. Here's what one of clients, an AIA Architect from Pennsylvania, says about the AMG:

"I have never seen such concise marketing guidelines - especially when it comes to architecture!"

The cost of your Architect Marketing Guidelines package

All cynicism aside, I have to tell you that the information you get in the AMG system is unique.

Before this system was made available on the Internet, Architecture firms paid more that $2,000 for the information alone - and yet they didn't receive as much as you do within your AMG!

See - we delivered it as a service so we NEVER gave out the tools and secrets on how to FIND new projects because WE did that at about $1,200 a month for a minimum of 12 months!

No, the $2K was only for the tools to handle ready-found prospects and the guidelines on how to sell and deliver the Starter Package and then follow it up to secure the project itself. And yet at this cost level even sole practitioners could turn a profit from this system.

Now, with the product distributed on the Internet, you get it for a lot less.

The retail price of the Architect Marketing Guidelines System is now only $497.00.

But as an Internet marketing test and only if you place your order you can secure your Architect Marketing Guidelines System for only...

$197.00 That's right, only one-hundred and ninety-seven US dollars!

The decision is yours.

For what it's worth, my advice is not to let this unique system be introduced in your area by a competitor.

And if you order now, you actually save almost three hundred dollars!

You've earned this opportunity... so don't lose it now!

I know this system works. It's been tested, piloted and used in countless Architecture firms from the smallest to mid-size - and if you use the tools as instructed, you will obtain the expected results.

You've worked so hard to establish your practice. No-one could say you NEED the AMG... but you certainly DESERVE to have it. You deserve to have it easier to secure new projects, don't you agree.

And that's why you cannot not lose on this one... especially if you make use of this short-term offer order your AMG now at this special price!

Here's the key to making your goals a reality. Isn't it worth a try at least?

Click the BLUE TEXT LINK to order your
Architect Marketing & Sales System
to secure it for only $197.00!

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Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland Street
Clearwater, FL 33755
U.S.A.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
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