A Major Breakthrough
in Architect Service Marketing
There are no magic cures for
Architecture firm success. It takes time and hard work to reach
a position where you will be on the RFP short lists of most developers
and public projects.
But there certainly are
differences in how hard and long you have to work to get to that
position.
Obviously, nobody will guarantee
that you will ever reach that point. Nobody except YOU. Only
you can make it happen.
We have worked for several
years to create a marketing & sales system for smaller Architecture
firms. A system that requires no marketing or sales experience
to be used successfully. A set of ready-to-use tools that, if
used, because all the successful sales actions are embedded into
the tools. You just need to READ and USE those tools and you
will get the results.
In a way, it is like "magic"
- but you still need to work to obtain the results. However,
you don't have to work for years. And you will reach the position
where you ARE on the short list for proposals with most regional
developers and public projects... and all this can happen in
two years or less.
And that's what you get with
the Architect Marketing Guidelines.
A tested, piloted
and proven Architect service marketing system
We worked a year to research
the industry – the needs of Architects and
Professional Engineers, the opinions, goals, problems, and needs
of clients in the commercial section.
Among other things, we researched and found out...
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Which service(s)
of an architect do businesses most want and/or need? |
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Do they actually
UNDERSTAND that they NEED the architect – or are they bypassing
you just out of sheer ignorance, going directly to a building
contractor? |
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Which specific
parts or aspects of your services do they find so valuable that
they'd sign on without hesitation if you were to offer it? |
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How even the
one-person architecture practice can easily sign on new clients
without a high threshold or costs? |
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How can an
Architect relatively new to practicing convince corporate clients
to give him/her the project even without any references or prior
major projects done? |
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Which are the
"most disliked" aspects and key terms of construction
industry that will make prospective clients IGNORE your advertising
or marketing... and what are their hot go-buttons that always
produce a favorable result? |
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What do they
suspect, doubt, dislike about construction industry – and
what would you need to do to make sure YOU are considered as
"the exception?" |
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What do businesses
like and value about architecture... and how do you make them
see that ONLY YOU offer exactly what they want? |
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What worries
business about quotes and offers of service – and how do
you need to present your services to totally avoid these negative
associations stopping your chances? |
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How can you
know what subjects to avoid, and which ones to be certain to
bring up with every prospective client? |
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How can you
FIND prospective clients and upcoming projects easily... and
do so well ahead of competition before these projects are announced...
or even decided upon? |
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How could you
sign on a prospective client onto your services even BEFORE there
IS a project - and why it will give him/her the upcoming project
with more than 90 percent certainty? |
With many Architects and Professional
Engineers involved in the various stages of this research and
marketing project, we had their professional viewpoint and experience
to draw from.
In fact, we firmly believe
to KNOW the answers in advance.
But just because the project
was so extensive, we wanted to make sure these educated guesses
were in fact what the TARGET AUDIENCE ALSO CONSIDERED TRUE.
Only... they weren't.
The way nonprofessional clients
view these things is SO different from the professional Architects
point of view it's uncanny!
We had to create the whole
marketing system from scratch. The traditional marketing methods
were simply unapplicable and unsuccessful, producing no results.
Our disbelief soon evaporated
once the system was tested and piloted with several Architecture
firms - obtaining hundreds of new prospective clients, all found
WAY before other Architects knew of them... and almost all signed
onto the project with the Architecture firm or Architect that
had found the client.
It didn't seem to matter whether
proposals were asked for from other Architects or not - and often
they weren't - OUR Architect seemed to be the preferred choice
of the client.
Amazingly, this would be true
even if his quote was among the highest in price!
A brief presentation
of what's included in the AMG manual
 The manual consists
of more than 220 pages full of proven ready-to-use tools and
detailed instructions on how to use these.
Additionally,
certain classical problems and bottlenecks in Architect service
marketing have been solved and you get to understand both the
causes for these and why and how the solution provided will work.
Here's a very
brief presentation of only the main points of your AMG manual:
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Major breakthrough in
architecture marketing:
How to find new projects
before others even know of their existence and approach these
clients so that you're practically guaranteed to win the project?
This is not some trick. It's
how the AMG system works and what it builds on. With this approach,
you will have a huge advantage over any other architect. Nothing
underhanded here... it's merely a question of timing and correct
approach as well as knowing what to offer, when to offer it and
how!
A major eye-opener and we
guarantee it will change your view of marketing and sales forever... |
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Gaining the advantage
of knowledge before the fact:
What do business owners
and decision makers really think about Architects and their services?
Find out the best and
the worst – the things business owners are too shy to tell
to you directly.
You will also know what problems
are stopping their projects and how to contact them in a very
precise way at the right time.
You'll know how to communicate
to prospective clients to ensure they understand and appreciate
the benefits you can offer to their project. |
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Advertising & prospecting
tools:
Did you know that most prospective
clients will only respond to a certain message – and
that it has to be right down to the last word? You could be a
tenth of an inch away and yet miss it completely, GETTING NO
RESULTS AT ALL.
In your AMG manual you receive
the exact messages down to individual WORDS... and all the tested,
particular concepts you need for ANY advertising you need.
You obtain completely ready
direct mailing letters – insert your own contact details
and you're set to go! |
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Unique & proven
methods for successeful prospecting and presentation:
Here you discover the insider
secrets how to market architectural services in a way that creates
a strong interest in your prospects.
This system lets you find
new projects inexpensively BEFORE other architects become aware
of them.
Top selling architects KNOW
these things. Why they keep quiet about them is obvious. You
will know the truth and what exact steps are needed to achieve
results. It'll be our equalizer and edge over the competition. |
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The system & tools
for selling architectural services:
How do you handle the prospective
builders you find? What is the secret method that is guaranteed
to impress your prospective client on your skills, knowledge
and importance for his project – while you NEVER once self-promote
or use superlatives about yourself?
This set of tools represents
a major breakthrough and milestone in marketing architectural
services.
Meticulously developed through
trial and error, it will utilize your natural abilities as an
architect and enable you to sell without selling in the
traditional sense of the word.
Instead you will be consulting
a client, and HE will sell your solution to himself. It's actually
very pleasant and without any embarrassing situation... and yet,
you achieve results at a greatly improved ratio! |
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Sales closing system
for securing new projects:
Using this tool you have NO
hesitations how to effectively sell your services to prospective
clients. It is so simple that it's almost BORING. Best of all,
you get an impressive closing rate others can only dream of.
It is fast, easy and comfortable
compared to any other sales closing system. And you don't have
to have previous experience or become a salesman to get results.
You can be what you are best
at – an Architect – and just use this simple system
with greatly improved results. |
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The added-value Architect
service called Starter Package described in detail:
In our extensive research,
we found a simple and easy service that 68.5% of nonprofessional
corporate project decision-makers want and need more than any
other service.
This service is quick and easy
to deliver for any Architect... and yet prospective clients believe
it is not available anywhere!
Prospective clients consider
this basic Architect service EXTREMELY VALUABLE. You secure full
details on how to deliver this basic service easily. |
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Seven-point AMG success
formula:
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You'll acquire the seven simple
actions that, if kept going, will guarantee that you'll continue
finding new projects before competition and win most proposals.
Keep an eye on these seven
points and you'll have a workable long-term solution for your
practice... and a predictable, profitable way of obtaining new
projects anytime you want. |
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AMG Troubleshooting
tool:
The value of this tool can
be fully appreciated only once you've used it.
With this huge information
pack you'll be able to draw from years of experience gained using
this system with thousands of prospects. Every conceivable problem
has been found and here you'll have the successful solution to
it. |
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What your AMG
System can do for you...
These are only the MAIN tools
of your Architect Marketing Guidelines System and there's much
more information in the manual.
You will understand prospects
better than ever.
You will know exactly what
your target audience wants most of all, all those "hot items"
that interest them and all the fears and suscpicions that can
make you LOSE the project.
More importantly, you'll secure
the tested and proven methods to HANDLE those fears and utilize
their desires.
The AMG System isn't someone's
"great idea" but a system that was born out of years
of research and factual marketing pilots with Architect firms.
The results were meticulously documented into ready-to-use TOOLS
that every Architect can use.
What you receive
when in your AMG purchase
The AMG Manual is an online download.
It comes in Adobe Acrobat format
- PDF file - that is the accepted standard in all computers.
ALL computers have had this
preinstalled since years back but if your's doesn't have it,
you can download Acrobat Reader for FREE on our download page.
The AMG is ALL TOOLS AND
BUSINESS - no motivational pep-talks but actual tested and ready-to-use
tools such as
- direct
mailing letters to send out (all you have to do is
to include your name and contact information)
- an exceptional market survey tool to
follow up your letters with (if you want)
- ready ads to
use in Yellow Pages and other directories (if you want)
- ready questionnaires for
interviewing prospective clients
- precise advice on how each
step of the sales system
is done
- detailed advice and instructions on
what to do to FIND projects before others, contact and handle
these prospective clients without ever having to act like a salesman;
and
- how to easily close the deal.
In the AMG Package, you receive:
A 221-page screen optimized
manual in PDF format to download
Once you pay, you are
directed to the download page where there are very detailed instructions
how to download. You get a 221-page manual that is optimized
to be used on your computer, allowing for fast search of information.
This manual has color graphics and a pleasing visual appearance.
A 255-page hardcopy manual
in PDF format to download
From the download page,
you can also freely download a 255 page manual for the purpose
of printing it on your printer. It's the same manual, same text
content but in black and white and without unnecessary graphics
- and with bigger text and a space for your own notes on each
page.
This download is for faster
printing of hard copy from your manual if you so wish - without
any unnecessary graphics or colors to slow it down.
You receive the download code
in e-mail also - so you can return to the download page as many
times as you want. And if you have ANY problems in downloading,
we are here to assist you and ensure you get the manual.
The ads, direct mailing
letters, interviews, and tools all conviniently to download from
our web site at a special member page
These are already in
MS Word files, just click and save! All you need to do is to
add your name, logo (if applicable) and contact information and
you're all set!
Technical support / back
up
Just e-mail us if you have
any questions or problems in using the system and we will assist
you and "talk you through it."
Further, you receive full and
detailed instructions on how to produce the Starter Package service,
how to present it to the client and how to follow it up in order
to secure yourself an overwhelming advantage in getting your
proposal accepted when it's time to start the new project!
Practical application
- a ready-to-use system
It's important to realize that
the AMG system is different from any books or manuals available.
Not only is this data unavailable elsewhere but it is also a
direct, do-it-yourself program giving you a simple program with
step by step instructions to begin acquiring new projects.
It's all set up in tools, and
the use of each tool is explained clearly. No motivational pep
talks, no forgotten steps or left-out parts. Here's what one
of clients, an AIA Architect from Pennsylvania, says about the
AMG:
"I have never seen
such concise marketing guidelines - especially when it comes
to architecture!"
The cost of
your Architect Marketing Guidelines package
All cynicism aside, I have
to tell you that the information you get in the AMG system is
unique.
Before this system was made
available on the Internet, Architecture firms paid more that
$2,000 for the information alone - and yet they didn't receive
as much as you do within your AMG!
See - we delivered it as a
service so we NEVER gave out the tools and secrets on how to
FIND new projects because WE did that at about $1,200 a month
for a minimum of 12 months!
No, the $2K was only for the
tools to handle ready-found prospects and the guidelines on how
to sell and deliver the Starter Package and then follow it up
to secure the project itself. And yet at this cost level even
sole practitioners could turn a profit from this system.
Now, with the product distributed
on the Internet, you get it for a lot less.
The retail price of the Architect
Marketing Guidelines System is now only $497.00.
But as an Internet marketing test and
only if you place your order
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